Recently, Denmark made headlines by banning Ashwagandha – an ancient Ayurvedic herb known for its stress-relieving and performance-enhancing benefits. But the story isn't as simple as “ashwagandha is bad.” In fact, the ban says more about quality, dosage, and transparency – all things we take seriously at Super Botanic.
Why Did Denmark Ban It?
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Liver and thyroid safety at high or unregulated doses
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Lack of clarity around what type of extract is used in many supplements
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Poor consumer protection due to inconsistency across product

What Makes Super Botanic Different?
✅ Clinically dosed – 600 mg/day for safety and effectiveness
✅ Proprietary extraction method – preserves the full suite of bioactives
✅ Batch-tested and transparent – so you always know what you’re taking
Dosage Matters More Than Ever
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Too little ashwagandha? Doesn’t do much.
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Too much? May stress the liver or thyroid.
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No dosage info? That’s unacceptable.
Why KSM-66®?
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Root-only extract – following the traditional Ayurvedic principle that the root carries the therapeutic benefits
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Clinically validated – supported by over 24 human studies across sleep, stress, strength, cognition, sexual health, and more
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Full-spectrum extraction – preserves the natural balance of bioactive compounds without synthetic additives or alcohols
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Proprietary, eco-friendly process – no harsh solvents, and third-party tested for purity and potency
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Trusted globally – used in over 1,000 finished products and patented in multiple countries
Why We Avoid Ashwagandha Leaf Extracts
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No traditional support: Ayurvedic texts recommend the root, not the leaf, for therapeutic use.
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Lack of safety data: Very few clinical studies exist on the leaf, especially at high doses.
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Potential liver toxicity: Several global regulatory bodies, including Denmark's own authorities, have flagged products with non-root extracts as potentially unsafe.
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Unethical labeling: Some brands don’t disclose whether they’re using leaf, root, or a mix — misleading consumers and health professionals alike.
What Does the Science Say?
🌿 Stress & Anxiety
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In a double-blind, placebo-controlled study by Chandrasekhar et al., 300 mg twice daily for 60 days led to significant reductions in stress and cortisol levels (p < 0.0001).
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A 2019 trial found that both 250 mg and 600 mg daily doses of KSM-66 reduced anxiety, with 600 mg showing the strongest results.
🌿 Sleep Quality
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A study published in 2020 found that 600 mg/day of KSM-66 improved sleep efficiency, latency, and overall restfulness in adults suffering from insomnia.
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Another trial in older adults noted improved sleep onset and morning alertness after 8 weeks.
🌿 Strength, Endurance & Recovery
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Choudhary et al. demonstrated that 600 mg/day improved VO₂ max and endurance in athletes.
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A 2023 study showed gains in muscle size, strength, testosterone levels, and recovery time after consistent use of KSM-66.
🌿 Sexual & Hormonal Health
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In Ambiye et al.’s study, men taking 675 mg/day showed a significant increase in sperm count, motility, and testosterone.
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Multiple other trials have shown benefits in female sexual wellness, hormone regulation, and arousal — all with KSM-66’s clinically safe dosing.
Why Our Ashwagandha Formula Goes One Step Further: We Add Affron®
To make our formula even more effective, we combine KSM-66® with Affron® — a premium, standardised saffron extract supported by clinical trials.
🌸 What Is Affron®?
Affron is a patented extract of Crocus sativus (saffron stigma), standardised to 3.5% Lepticrosalides®, the active compounds responsible for its therapeutic effects.
🌿 Clinically Studied Benefits of Affron®:
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Improves mood and emotional balance
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Supports restful sleep and reduces feelings of nervousness
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Helps with mild-to-moderate anxiety and low mood in both adults and teens
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Enhances mental clarity and emotional resilience
In one study, participants taking 28 mg of Affron daily reported a significant improvement in mood, energy, and calmness compared to placebo — without side effects.
The Bottom Line
Denmark's ban is a reminder that quality matters. The real problem isn’t Ashwagandha — it’s the poor regulation and misleading products that flood the market.
At Super Botanic, we believe in herbal intelligence — that means using clinically validated ingredients, transparent formulas, and respecting the power of plants.
If you're going to take Ashwagandha, take it smart. Take it backed by science.